Athena was the goddess of wisdom, reason, and war.


She’s well-known for being skilled in battle tactics, often shown as a supporter of champions, and highly respected as the protector of heroic endeavors.


The owl serves as Athena’s emblem, hence our logo reflects this. The words seen on the circle are philo (φίλο), meaning love or fondness, and sophia (σοφία), meaning knowledge and/or wisdom.



3 Videos


The number 7 is both deep and wise. It is not satisfied with simple explanations and surface-level information — this is frivolous stuff. It knows that the real gold is buried deeper and won’t stop until it finds it … and then it’ll keep digging for more. Asking questions, researching, listening, and sensing are all special skills the 7 uses in its search for awareness. Read more here. 


For the ancient Egyptians, 7 was the number of eternal life, and from the very beginning, the number ‘seven’ was believed to be a manifestation of completeness and perfection.


The number seven is renowned for its profound symbolic significance across numerous cultures, commonly associated with completeness, spirituality, and mystery. It is recurrently found in religious and mythological contexts, representing divine perfection and spiritual consciousness. In Christianity, it is seen as the number of divine completeness and perfection, illustrated by the seven days of Creation. It’s often related to cycles and transformation, such as the seven phases of the moon, symbolizing the rhythmic flow of time and the universe’s underlying order.


Mythology and Psychology: Shared Functions


Although the hero’s journey in mythology is often filled with daring exploits, the slaying of fantastical monsters, and unions with strange and beautiful goddesses, it is at heart a deeply introspective and inward-looking adventure, one with profound spiritual and psychological implications. Through their arduous trial, the hero learns new things about himself or herself and discovers hidden strengths that were dormant within them the entire time—in fairy tales, this is often made literal by the revelation of the hero to have been “the Chosen One” or “the King’s son.” These new (but latent) powers enable a thorough transformation of the hero’s outward being and psyche. Mythology and psychology are intimately related.


When viewed this way, mythology is deeply egalitarian. It tells us who we are and the rewards that await us if we would only set aside our focus on the day-to-day humdrum of life and embrace the hero’s journey. The hero, far from being just a literary character of long-dead civilizations, symbolizes the great godly potential within all of us. Read more here.


This book offers an in-depth exploration of the need for self-esteem, the nature of that need, the conditions of fulfillment, and how self-esteem (or lack of it) affects our values, responses, and goals. Branden also debunks the misguided notion that self-esteem is a “feel-good phenomenon” and shows instead how self-esteem, rationality, perseverance, self-responsibility, and personal integrity are all intimately related.